Add properties before you invent another event
Most “new” events are old actions with a different adjective. Enrichment beats vocabulary sprawl.
- instrumentation
- schema
Application analytics decays when every feature ships a near-duplicate verb. Prefer a stable object–action pair, then attach properties for plan, surface, and experiment.
Marketing adjectives inside event names age poorly. “DelightfulUpgradeDone” will haunt your warehouse; “upgrade_completed” with structured properties stays readable after a rebrand.
Keep the dictionary where engineers already look—repo docs or a shared sheet with owners—not only in a slide from last quarter.
In signal map reviews from our Busan desk we often collapse twenty near-duplicates before anyone asks for a new dashboard.