Add properties before you invent another event
Most “new” events are old actions with a different adjective. Enrichment beats vocabulary sprawl.
Field notes
Short essays for teams tightening instrumentation and metric ownership.
One activation definition beats five charts
Session volume looks healthy while the behaviour that predicts retention stays flat. Start with activation.
Review windows that respect KST calendars
Analytics reviews scheduled for someone else’s midnight do not happen. Align the cadence with owners in Korea Standard Time.
What you actually receive from an analytics engagement
Expect clearer events and metric ownership—not a promise that growth will follow.