Service model
Methodology
A fixed sequence so instrumentation work stays tied to decisions—rather than a pile of unrelated charts.
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Frame — write the decisions first
We list the product arguments your team already has: activation, drop-off, retention, or release impact. Tooling talk waits until the questions are written down.
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Inventory — see what the application already emits
Existing events, properties, and owners are listed without judgement. Duplicates and silent gaps become visible before anyone proposes a rebuild.
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Map — name the minimum trustworthy set
We draft the signal language your engineering team can implement, with ownership and success criteria for each critical path.
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Validate — prove sequences before you trust charts
Sample traffic is checked against expected paths. Broken steps are fixed in the instrumentation, not patched with dashboard filters.
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Review — keep the language honest after ship
Optional release review blocks watch for naming drift and metric fights, returning weekly notes while your team keeps shipping.
Place your product on this path
Most teams start with a signal map review. If you already have a clean dictionary, tell us in the contact form and we will suggest path measurement or a release review block instead.