Application analytics
Path Measurement Design
Define and validate the event sequences that explain activation, drop-off, and return behaviour in your product.
₩3,400,000 · 3 weeks
Funnels fail when steps are ambiguous or when product and engineering define success differently. This engagement locks step definitions, success criteria, and the minimum event set required to measure them.
We work beside your team to design or repair key paths, then validate sample traffic against expected sequences before anyone trusts a chart. Retention windows follow how your users actually return—not a borrowed 7/30 template.
Best after a signal map review, or when you already know the funnel is wrong but cannot agree which events to keep.
Typically included
- Path and retention definition workshops
- Implementation guidance for engineering
- Sample-traffic validation notes
- Handoff checklist for releases